May 30, 2025
The Texas Medical Association (TMA) has elected Bradford W. Holland, MD, as its new president-elect, placing the Central Texas-based otolaryngologist on course to become the association’s 161st president in May 2026. The election took place during TexMed, TMA’s annual conference, held this year in San Antonio. Dr. Holland is the first TMA president elected from Waco in more than five decades.
“I am so very honored and humbled to be given the opportunity of leading Texas physicians at a time of such importance,” said Dr. Holland. “TMA is the one organization that is standing up for patient care and protecting the practice of medicine. I vow to live up to the great task I have been assigned as president-elect to defend our victories and conquer our challenges.”
Dr. Holland practices at Coryell Health in Gatesville and Waco. His goal as TMA president-elect is to preserve the medical profession for future generations, a mission that originally inspired his involvement in advocacy. He encourages physicians to engage in policy efforts that safeguard the physician-patient relationship and strengthen the future of medicine.
“Physicians are on the ropes right now,” said Dr. Holland, citing major issues such as reduced reimbursements, increased prior authorization denials from insurers, and non-physicians seeking to practice medicine without attending medical school.
Dr. Holland has been a TMA member for more than 30 years, starting as a medical student at UT Southwestern. He is a graduate of the TMA Leadership College, served on the Council on Legislation, and was first elected vice speaker of the TMA House of Delegates in 2019. He led the House through the COVID-19 pandemic, later serving four terms as speaker. He also chaired TEXPAC, TMA’s political action committee.
In addition to his TMA leadership, Dr. Holland is a past president of both the McLennan County Medical Society and the Texas Association of Otolaryngology. He is board certified by the American Board of Otolaryngology and serves as adjunct faculty in Baylor University’s Department of Communication Sciences and Disorders.
“We are incredibly proud of Dr. Holland and his dedication to the medical community,” said David Byrom, CEO of Coryell Health. “His leadership at the state level reflects the same passion and commitment he brings to his patients here at Coryell. Texas physicians and patients alike will benefit from his vision and advocacy.”
Dr. Holland and his wife, Amanda Holland, director of advising for Baylor’s Robbins College of Health and Human Sciences, live in Waco and have four children. The couple enjoys attending concerts, serving in community arts leadership, and fly fishing in mountain trout streams.
Dr. Holland will serve a one-year term as president-elect before officially assuming the role of TMA president in May 2026.
TMA, the largest state medical society in the nation, represents more than 59,000 physician and medical student members and is dedicated to improving the health of all Texans.