Coryell Health’s Dr. Bradford Holland Sworn in as TMA’s 161st President

First TMA President From Waco in More Than 50 Years

The Texas Medical Association swore in Coryell Health otolaryngologist Dr. Bradford Holland as the organization’s 161st president at TexMed 2026 in Corpus Christi on April 18th after serving as the organization’s president-elect for the past year. Dr. Holland is the first TMA president from Waco in more than five decades.

Red "Texas Medical Association" text on a black background with a large, red star on the left. Bold, professional, and confident tone.
“I’m humbled and honored to be selected,” Dr. Holland said. “Central Texas hasn’t had a TMA representative at this level since before I was born. It tends to be the major metros that dominate in more recent times, but five of the early TMA presidents came from Salado, Coryell County and McLennan County. We have a rich history here, and I’m proud to carry that forward.”Dr. Holland, a board-certified otolaryngologist who practices ENT medicine at Coryell Health’s Gatesville and Waco clinics, has been a TMA member for more than 30 years. Now, as president of the organization, he plans to address the physician access issue facing Texas. The state is projected to face a shortage of approximately 16,000 primary care physicians within the next decade—a challenge Dr. Holland calls defining for the future of Texas health care.

A doctor in a white coat and blue gloves examines a smiling girl's ear with an otoscope. The girl, in a floral dress, sits calmly on an exam table.

“Access is the number one issue,” Dr. Holland said. “It takes too long to see a physician as it is now, no matter where you are. The whole system seems to be becoming more technologically advanced and yet harder to access for folks, and that’s frustrating for many, many people. We know we need to train more physicians, and Texas has doubled its number of medical schools since I graduated in 1997, but that still hasn’t kept pace with growth. We need to continue increasing medical school and residency positions, and that requires working through the political process.”

A doctor in a white coat and blue gloves smiles while holding a medical instrument, interacting warmly with a bearded patient, creating a friendly atmosphere.
His perspective on issues regarding access is directly informed by his years practicing in rural Central Texas—an experience he describes as among the most rewarding of his career.”Rural health care is the backbone of medicine in Texas,” Dr. Holland said. “It’s where the most meaningful patient interactions happen—where you know your patients and see them in your community. It also faces unique challenges, like funding, transportation and access to specialty care. That’s one reason I’ve been active in TMA for so long. Someone has to address those challenges, and it ought to be physicians.”

Dr. Holland encourages fellow physicians to engage in organized medicine and advocacy, emphasizing that elected officials who depend on physician input create the policies that shape health care.

“If you don’t have a seat at the table, you’re on the menu,” Dr. Holland said. “Medical school trains physicians to focus on their patients, not politics, and that’s very important. But the laws that govern how we care for patients are made in Austin and in Washington. If physicians aren’t in that conversation, you end up with politicians making health policy decisions. The more we’re present, the more they trust us. And the more they trust us, the better it is for patients.”

Dr. Holland holds a decades-long record of TMA leadership, including service on the Council on Legislation, four terms as speaker of the house and chairmanship of TEXPAC, TMA’s political action committee. He also previously served as the president of both the McLennan County Medical Society and the Texas Association of Otolaryngology.

He and his wife, Amanda Holland, director of academic advising and enrollment initiatives for Baylor University’s Robbins College of Health and Human Sciences, live in Waco and have four children.

The Texas Medical Association is the largest state medical society in the nation, representing more than 59,000 physician and medical student members. Since its founding in 1853, TMA’s goal has been to improve the health of all Texans.

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